This report tells how background music can change moods and set patterns in restaurants and other businesses. I believe you will find it very intriguing.
Studies have shown that restaurants can control their earnings with their chosen background music.
That sounds a bit strange and probably not accurate, however, it does make sense. If a romantic, quaint and fancy restaurant caters to elaborate meals that cost more than a normal evening out would, the background music is usually soothing and peaceful.
Perhaps you can hear classical music or themed soft lyrics playing from the corners of the restaurant.
These studies have shown that when there is soft and relaxing background music, people are more likely to take their time during dinner, therefore, spending more money.
Taking longer to eat a meal means that you may have an extra glass of wine, dessert or appetizers. Ordering those extras adds up to a higher bill and the restaurant benefits from that.
Playing more active and vibrant background music is something that chain restaurants and busier settings tend to do. A local steakhouse with a bar is more likely to have upbeat playing than classical.
Read Can Background Music set the Mood?
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